Chemistry has no formula
Concept and design for Tinder campaign
What's attraction? Is it the way he twirls his mustache, or the way she brushes the hair away from her face. Everyone has something that makes them weak in the knees. It's called “chemistry.” And Tinder knows better than anyone,
CHEMISTRY HAS NO FORMULA.
Selfie Bait
Using life size element cubes at festivals, we'll attract people with selfie opportunities. Also, we’ll create a series of large interactive rooms that represent one of the many feelings that come with pure chemistry.
Create your own CHEMISTRY filter
In 4 steps, create your own profile pictures with the Chemistry Element that best describes you.
Does THE CHEMISTRY FILTER help?
The results speak for themselves.
It works so well, we created these
What dating app campaign would be complete without a nod to responsibility. You're welcome guys.
