Google Home

Google created a voice activated, hands-free home assistant powered by Google.

We were responsible for the entire product launch from scratch. From naming, branding, package design, TV and OOH our task was to create a full 360 campaign that would get people excited about having the next big thing from Google. We re-imagined the way our lives could be made easier with Google Home.

To show off all the amazing ways that Google Home can make life easier, we decided to create bus shelters that replicate different rooms around the house. Bus goers got a first hand experience on what it would be like to have a Google Home.

We dressed the shelters up and gave people the ability, to play their favorite playlist, turn the lights on or off in any room, turn the temperature up or down and of course to find out what time the local bar closes.